Home > About Us Organic is a Leading Digital Marketing Agency We help clients position their brands, bring new products and services to market, and build more profitable customer relationships by leveraging deep consumer insights. We think about digital media in the broadest and most holistic sense — across multiple screens and platforms. We like addressing complex problems with thoughtful, simple solutions. Crafting Exceptional Experiences is Our Business and Our Passion Our work is driven by a proven premise — exceptional online customer experiences engender stronger, more profitable customer relationships. Today, large brands have websites and digital marketing campaigns that work well enough from a feature/functionality perspective. But, differentiation today is all about emotionally engaging your customer and making an experience easy and delightfully appealing. It all starts with deeply understanding the customer and broadly understanding how decisions are made and loyalty is earned. These Principles Set us Apart We believe in a few simple ideas that guide the way we work. Experiences, not Ads: We create consumer experiences using digital media and platforms. Our deliverable is the Exceptional Experience. We create media plans and make buys. We create online ad units and build websites, landing pages, mobile apps, digital signs, blogs, community sites, commerce engines, word-of-mouth campaigns, and content management systems. We create content and incite a dialogue. We game, we watch, and we learn. We obsess over the consumer. We build opportunities for your brand that last beyond the fleeting mindshare occupied by an ad or a transaction on a website. Strategy First: Always. Even if it is a short visioning exercise done with clients. Strategy informs experience. As a first step, we always dig into the brief to ensure that we are solving the right marketing problem. Then, we build an understanding of the consumer, the competitive landscape, the brand’s values, and the benefits of the product or service being marketed. Then—with that understanding as a foundation—we go to work on conceiving the experience. Exceptional Experience always thrives within a strategic context, not a vacuum. Innovation Always: We inspire fresh thinking and innovation; this approach informs all of our work. Customers today demand — and are only truly engaged by — the authentic and the new. Brands stand apart by offering something fresh, unique, and memorable such as: a rich experience elegantly built into an ad unit, a beautifully simple shopping cart on an e-commerce site, a simple RSS feed that puts fresh and relevant content right where the consumer wants it, or a story told in surprising ways across multiple platforms. It all depends on the strategic direction and the business problem clients are trying to solve. Relationships Matter: We prefer to build long-term client relationships — rather than engage in one-time projects or assignments — because we believe that the best experiences emerge from a deep understanding of the consumer. Our best success occurs when clients commit to learning together, evolving and optimizing the experience that we’ve created together, and keeping it in synch with the changing needs of the customer. Will we do one-time projects? Yes, especially when a client has a problem that we are excited to solve, a brand that we admire, or a customer base we enjoy building experiences for. We Invite You to Learn More Agencies are about people and we encourage you to explore how we think at our corporate blog (link) and learn more about the outstanding results that we've helped our clients achieve. Organic, Inc. is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com).