News & Awards

Fast Company published "Social Utility: A New Imperative For Social Content" March 28

Steve Kerho, SVP of Strategy, Media & Analytics writes another Fast Company Expert Blog on the new imperative for Social Content. View Full Article

Forbes published "Why Every Company Needs A Social Media Conductor" March 08

CEO Marita Scarfi writes about the need for brand social media 'conductors' for Fortune's CMO Network. View Full Article

Contagious Magazine published "HP, Organic/ Awards Meter" February 28

Contagious covers the HP/Organic Awards Meter web app, analyzing the social sentiment for Oscar nominees.   View Full Article

Fast Company published "The Awards Meter App Lets You Pick Oscars Winners Based On Social Media Language" February 24

Just in time for the Oscars, HP Labs and Organic launch the Awards Meter, a clever app that gauges positive or negative sentiments within tweets about the Academy Awards.  View Full Article

Design Week published "VML London and Organic Inc work on British Library digital overhaul" February 15

Organic has been appointed to a web technical architecture review project for the British Library’s digital presence. View Full Article

DMNews published "Teenage apparel retailers struggle to integrate across marketing channels" February 01

Shane Ginsberg, VP of Corporate Development chimes in on the Abercrombie & Fitch vs. American Eagle Battle of the Brands. View Full Article

AdAge published "Organic Is Ad Age's Comeback Agency of the Year" January 23

Organic is named Comeback Agency of the Year in AdAge's 2012 Agency A-List after rebounding with a strong new-business streak and creative work. View Full Article

WIRED published "iPad a Solid Education Tool, Study Reports" January 20

Organic CEO Marita Scarfi discusses the impact iPads may have on education and as a learning tool. View Full Article