We Are the Original Interactive Agency
We started evangelizing the power and potential of digital media in 1993. We take quiet satisfaction that almost everything we predicted is now part of the marketing mix. We passed through the turbulence of the Internet boom and bust, and emerged intact, uncompromised, and relevant. Today, we do exactly what we set out to do then. Much of our original philosophy and approach remain the same. Our core values and beliefs are what have helped us survive unpredictable climates and changing times, and kept us on the forefront of the digital revolution.
It Starts with Empathy
We believe that to sharpen a brand’s vision, we need to see the world through the consumer’s eyes. So we interpret the data. Observe their consumers, in real life scenarios. Go out of our way to understand the business from the point of view of those that run it. We’ve learned to trust in the power of the personal journey to lead us to great ideas. Ideas that ultimately have more resonance and relevance, because they grew out of an emotional truth, a consumer compassion and a deep insight.
We Don’t Think in One Dimension
We believe in ideas before channels. We think in terms of platforms, not projects. We don’t develop with one use, one execution, or one format in mind. Digital is everywhere, it touches everything, every moment a consumer and brand meet. This holistic approach to tackling a client problem or answering a consumer need is something we call the Marketing Ecosystem. It’s a way of thinking in terms of the very big picture and applying that knowledge to all that we do.
We Can Always Be Better
Call us perfectionists. When we launch a campaign, no matter how brilliant the execution, we don’t believe we’ve reached the finish line. We know we’ve just begun.
We create ideas—sustainable and actionable ideas —not tactics. Our ideas are living things that evolve over time. That’s why optimization is something close to our hearts. We believe that we’re always in beta—always testing and evolving our work, that there’s always an opportunity to learn more and improve our connection with the consumer. We don’t see our Total Experience process as a straight line with a start and finish date, but as cyclical and iterative.
We’re Poised for the Future
As digital becomes more seamless and ubiquitous, the opportunities for consumers to connect with brands expands exponentially. Brands and consumers now have the potential to meet everywhere, in every moment. It is our job to make brands relevant 24/7, not just for 30 seconds. This is Consumer Time—a combination of the paid media moments, and the free and unexpected time in the spaces in between. Moments that have become even more important and influential. Where the social message often trumps the brand message.
We’ve created tools that predict the future and provide better information to engage consumers. We are the first to foresee events and provide a holistic system to capitalize on these insights.
We Will Pave Our Own Unique Path
We believe our past and present, and our unique process and digital DNA enable us to initiate this new brand-consumer connection, to always be where the consumer is, and to take advantage of that split-second opportunity to inform and entertain, to drive action and sharing. We will continue to maintain our place at the forefront of the digital revolution and continue to transform the nature of marketing.