Diverse, vibrant and multicultural, London richly deserves its new reputation as the world’s capital. Located on the River Thames in southeast England, it is widely regarded as the creative and financial hub of Europe.
World-class art, nightlife, the latest music and fashion, and a wide, eclectic range of restaurants, bars and clubs are part of a city renowned for its historical grandeur and breathtaking architecture. As British writer Samuel Johnson once famously remarked: "If you're tired of London, you're tired of life."
Comprising 496 unique villages – more than any other capital city in the world – London blends a diverse range of people, cultures and religions with over 300 languages spoken within its boundaries. North or South of the river, London’s neighborhoods reflect the full spectrum of the city’s residents and the very real multiculturalism that lives on every street.