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Strategy without tactics is the slowest route to victory, and tactics without strategy is the noise before defeat. In today's increasingly complex environment, marketers are inundated with a great deal of hype and are often prone to action over formulating a clear direction for their brand. Many marketers are investing in “experimentation” without thinking through how initiatives, big and small, link back to a holistic strategy for brand differentiation.
“Beyond the Brief” is about providing perspectives on the big questions marketers are wrestling with and how a more holistic view leads to better investments and faster competitive response over the long-term.
Social Media Week
February 7 - 11, 2011
Group Director of Strategy, Anna Banks will speak on Social CRM.
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