"With the emergence of tablet computing and mobile platforms, Organic recognizes the impact these developments will have on the ways we market and connect to consumers. Now, instead of delivering 'one-way' messages, we will provide consumers with immersive experiences that are entertaining, useful, and targeted to their interests—creating a deeper connection and engaging them in new and substantive ways."
Organic Development Team
Leveraging its deep user experience design and technology heritage, Organic formed Organic Product Development, a multi-discipline in-house product development team, tasked with developing highly desirable yet useful applications for consumers. These products will be delivered directly from agency to consumer.
Its first product, an iPad application called BroadFeed, debuted in March 2011.
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