Engagement Overview

Specialized Bikes
The Venge McLaren

To create the world’s fastest road bike a new formula for lightweight and aerodynamics was required. Specialized took the Venge to McLaren Racing where technology that was normally reserved for a different kind of racing was applied to create this unique racing product.

The launch site’s experience tracks the story of the frames development through the personalities behind this innovative partnership, right up to its race-winning launch at one of the world’s oldest and hardest races, Milan-San Remo.

With a worldwide launch in 11 different languages in conjunction with the bike’s debut in Milan, the Specialized Venge microsite delivers interaction, motion and full-screen video and imagery to a passionate race community.  Cyclist enthusiasts can lean back and watch content in playlist format, or lean in and interact at their own pace to discover the Venge.

threeminds
awards

The Team

What Inspired Us