Project Overview

Equinox Fitness
Website Development

A lot of sweat went into the redesign of equinoxfitness.com. We spent hours on elliptical machines; assumed painful pretzel-like yoga poses; and signed up for Studio Cycling, Urban Rebounding and Hydrafacials. All to get closer to the committed workout enthusiasts who are Equinox’s club members.

The Website needed to reflect the members’ passionate dedication and the brand’s bold and confident voice. The grey and black tonality of the site echoes the club’s and the target’s seriousness of purpose.  In addition to finding info on classes, spa services and offers per location, users can book

massages, register for classes, and purchase personal training sessions. Promotional feeds based on users’ input helps up-sell and cross-sell services, like gym attire from the online store.

But the site’s key tool grew out of our strenuous and exhausting research. We learned firsthand how hard it is to stick to a routine. So we developed MYEQ to help members do just that. It’s their personal hub for scheduling appointments, where they can create commitment statements, set and track goals, and monitor their progress. Giving members an exceptional fitness experience with less pain, more gain.