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Project Overview

ShopVogue
Website Development

When Vogue asked us to build an online shopping experience for their top advertisers, we mined Forrester’s for online retail habits and learned that women were comfortable purchasing luxury items online. We dove into the psyche of fashion-savvy shoppers and created profiles that helped determine site features.

But a key insight came directly from the Organic fashionistas on the project: Vogue readers look to the magazine’s ads for style and trend ideas as much as they do editorial content. This symbiotic relationship between Vogue and its advertisers

needed to be brought online with the same graphic, elegant, upscale sensibility. Users had multiple channels to shop: by brand, department (apparel, accessories, even automotive) by trend, and by occasion. Each advertiser had its own page and drove to that brand’s online store or to a store locator for the brick and mortar equivalent. The prime visual real estate of the homepage and masthead contained rotating images from multi-page advertisers, providing incentive for brands to increase ad spending. The ShopVogue experience not only provided a service for Vogue readers, it created new avenues to increase Vogue’s media dollars and ad pages.