VP, Data Strategy + Innovation

Organic: VP, Data Strategy + Innovation

Ever wanted to do exciting work from just about anywhere with a smart, passionate team? That’s us. Organic is primarily a remote working agency that comes together for purposeful, in-person gatherings—think project milestones, client meetings, and team building events. We call it “Work Where You Work Best.” Right now we have some limitations regarding the state your permanent residence can be located (it's a tax thing), so let’s talk about what works for you.

The Role

The VP of Data Strategy & Innovation leads data-driven insights and strategic thinking for Organic’s new and existing client engagements. This position plays a critical role within the accounts to build data capabilities to meet the challenges of an ever-changing marketing landscape. Working at the intersection of marketing technology, marketing sciences and customer experience, this role brings critical ability to provide transformative consultancy to orchestrate holistic data ecosystem to enable the design and delivery of modern customer experiences. This role will also work with clients, client services, and planning to solve business problems with data and tell compelling data-driven stories.

About You

You understand and convert business strategy to audience and data strategy. You understand client, organic’s and Omnicom’s strategic aims. You convert these strategic aims into an audience approach and data orchestration plan, leveraging existing capabilities or audit, mapping out data integration and filling in the gaps.

You are able to document this data strategy to be useful and accessible to business, marketing and data analytics audiences. You inform and inspire data-driven creative executions. You work with creative and technology teams to inspire data-driven consumer experiences. You map user journeys using activatable near-market and in-market data signals.

You develop creative uses of data to enable industry-first data-driven creative executions and consumer experiences. You data ecosystem discovery & recommendations. You are able to audit and document client’s existing data ecosystem and connectivity. You compare audit against overarching data connectivity strategy and identify gaps. You are able to recommend, prioritize and assess ROI of various data integration proposals.

You are able to develop data integration roadmap and action plans. You are an expert on customer data, customer privacy, and Omnicom’s data and technology capabilities. You will be expected to stay up to date with the latest data regulation and customer privacy concerns in the US and globally. You will be expected to lead the discussion with very senior client teams on all things data integration, data organization, data analysis, and data activation. You will have strong POV in helping clients evolve in the cookieless world. You will be expected to assist Organic and client teams to maneuver customer data privacy risks and experience delivery. You are the driving force behind data innovation. You pioneer new ways of orchestrating and activating data.

  • Be the leading architect in shaping Organic’s ‘way’ of delivering modern marketing science
  • Create ownable methodologies and create monetizable value from Omnicom’s proprietary toolset OMNI
  • Author POVs and other IP covering recent trends and developments in marketing science.
  • Codify best practices, package case studies, share methods and define new standards in collaboration with the network team.
  • Able to write and deliver final presentations to 100% completion
  • Able to handle most communication with clients and vendors and develop proposals for existing clients and new prospects
  • Other special projects as needed and assigned

You’ll Need

  • The successful candidate will be a proactive, dynamic and result-oriented leader
  • A strategist first; data expert a close second—strong critical thinking skills an absolute must
  • 10+ years of data strategy experience, ideally marketing agency experience or management consulting practice
  • The ability to see the humanity behind the data, combining data with empathy
  • Strong knowledge of 1st, 2nd and 3rd party data
  • Strong knowledge of GDPR, CCPA and their implication to data integration and data activation
  • Experience in data orchestration within the MarTech stack required
  • Strong collaboration and client consulting skills
  • Bachelor’s degree in a quantitative subject (Statistics, Mathematics, Operations Research, Economics, or Social Science)


About Organic

Organic is a digital agency focused on designing resilient brands at the intersection of culture, commerce and behaviors. We pursue and embrace diversity, actively pursue equity, and cultivate an inclusive environment.

Details

  • Est. 1994
  • Part of Omnicom Precision Marketing Group
  • Generous benefits and perks
  • Offices in New York, San Francisco, Detroit
About us

About us

Organic is a digital agency focused on designing resilient brands at the intersection of culture, commerce and behaviors. We pursue and embrace diversity, actively pursue equity, and cultivate an inclusive environment.

Details

  • Est. 1994
  • Part of Omnicom Precision Marketing Group
  • Generous benefits and perks
  • Offices in New York, Los Angeles, & Detroit
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